It is standard protocol in many industries to charge a nominal membership fee. Paying for the membership fee will never affect the outcome of the awards as winners are determined by the rigorous client voting system and our broad, diverse and expert judging panel.
We feel that our membership fee is a great investment to make in light of the considerable advertising/marketing value that is offered in return via TWA. Every platform and awards system needs to be funded to be sustainable, whether it be through advertisers, sponsors, entry fees or a combination of some or all of these things. From our extensive research prior to setting up the awards and experience the last three years, we believe a nominal membership fee is the fairest way to ensure a level playing field for all entrants. It ensures that smaller businesses can compete fairly with larger, more established companies.
We are often criticised about the membership fee and that the awards can only be fair if EVERY single wedding vendor in the industry is a participant. It might also seem unfair that the fee will not allow some wedding vendors to compete. If TWA attracts 500 entries (not even close to every wedding vendor in the country) that doesn’t mean that the TWA is unfair. With or without an membership fee, there will always be some vendors who choose not to enter the awards for various reasons. Many vendors, for whatever reason, choose not to enter TWA and an membership fee does not alter the situation.
The key to fairness are the voting and judging processes. The TWA voting and judging processes are rigorous and fair to all involved and this is at the core of what we are trying to do. An industry awards system where every wedding vendor is involved is unrealistic but this does not mean that an awards system that does not involve every wedding vendor (for whatever reason) is unfair.